About Us
Bruce Horowitz
Financial Advisor

Bruce Horowitz is the Founder and President of Innovative Wealth Strategists.  Since 1983, he has been instrumental in helping high net worth individuals and small businesses preserve, protect and grow their wealth. Bruce helps bring clarity out of confusion and offers holistic, customized, conflict-free advice. 

Bruce has conservative roots having been raised in Boston, Massachusetts.  He graduated from Northeastern University in Boston after completing undergraduate work at Colgate University.  In 1982, Bruce received his MBA in Financial Services from San Diego State University.  He holds the Accredited Investment Fiduciary (AIF®) designation and has again been named a FIVE STAR Wealth Manager** for 2016, a level of excellence achieved by fewer than 2 percent of the wealth managers in Los Angeles.  Bruce also holds the Qualified Kingdom Advisor™ designation from Kingdom Advisors*, a national organization of Christian financial professionals integrating faith and practice. 

Bruce started his career working in the real estate industry, analyzing and packaging properties to sell to investors. He also did real estate consulting and obtained the prestigious MAI designation. He completed valuation and market studies on major commercial properties throughout the Western United States.  Bruce then transitioned into the financial planning arena working with Cigna where he was trained to consult with multi-millionaires doing sophisticated estate, investment, tax and business succession planning. 

Bruce has given numerous educational presentations, published many articles and opinions and hosted his own radio show aptly titled “Making Cents of Financial Nonsense”.  Bruce and his wife, Dale, have two children and 3 grandchildren.  He is a nationally ranked tennis player and strives to live the healthiest life possible.  He believes in the principle of giving and dedicates both his time and resources to help improve people's lives.

President’s Club
Bruce Horowitz is proud to have been recognized as a President's Club advisor for 2013—a distinction attained by just 6 percent of advisors affiliated with Commonwealth Financial Network during that time.

Lynda Scott
Executive Assistant

Shea Allen
Business Development

Tracy Rosado
Service Assistant

Dale Horowitz
Office Manager


*Kingdom Advisors and Commonwealth Financial Network are separate and unrelated entities.
**Five Star Professional Wealth Manager 2013: Based on 10 objective eligibility & evaluation criteria including: minimum of 5 years as an active credentialed financial professional, favorable regulatory & complaint history, accepts new clients, client retention rates, client assets administered, education & professional designations. These awards are not indicative of the wealth managers' future performance. Your experiences may vary. For more information, please visit

This communication strictly intended for individuals residing in the states of AK,CA,CO,CT,FL,HI,NV,TN,WA. No offers may be made or accepted from any resident outside these states due to various state regulations and registration requirements regarding investment products and services.
Investments are not FDIC- or NCUA-insured, are not guaranteed by a bank/financial institution, and are subject to risks,
including possible loss of the principal invested.
Securities and advisory services offered through Commonwealth Financial Network®.
Member FINRA, SIPC, a Registered Investment Advisor.
Privacy Policy
© Copyright 2011 - 2016